Wow Long Rice Crust Embalatge de Cròca de Riç per Xiao Ma Song Strategic Consulting

Lo dissènh Wow Long Rice Crust Embalatge de Cròca de Riç per Xiao Ma Song Strategic Consulting es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Wow Long Rice Crust Embalatge de Cròca de Riç

per Xiao Ma Song Strategic Consulting

Client : Xiao Ma Song Strategic Consulting Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Wow Long Rice Crust Embalatge de Cròca de Riç

Wow Long Rice Crust es un design d'embalatge per una cròca de riç tradicionala chinesa. Lo design respond a la similitud dels produches e a una imatge de marca vielhissenta dins aquesta categoria de casse-crostas. L'embalatge mòstra lo personatge istoric chinés Zhuge Liang, lo escais-nom del qual a inspirat lo nom de la marca, dessenhat dins un estil de bendas dessenhadas umoristic. Una expression faciala exagerada e la paraula parlada Wow fan referéncia a la textura elastica del casse-crosta. Lo nom de la marca Wo Long foguèt actualizat en Wow Long. D'istòrias illustradas e de fotografias de produches son combinadas per atraire los consomators mai joves.

La Reconoissença

A prepaus del A' Design Award de Bronze

Wow Long Rice Crust Embalatge de Cròca de Riç a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Wow Long Rice Crust Embalatge de Cròca de Riç siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Wow Long Rice Crust Embalatge de Cròca de Riç satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Dimensions e Embalatge: 220mmX50mmX320mm
Etiquetas: Chinese,Wowlong,Rice,Crust
Tecnologia de Produccion: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Desaffo de Dissènh: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Recèrca: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspiracion: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Durada del Projècte: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Flux Operacional: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Membres de l'Equipa: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Crèdits d'Imatges: Illustrator :Wang Dianhe