Yellow Crane Tower Empaquetatge d'Aiga by Jin Zhang

Yellow Crane Tower Empaquetatge d'Aiga by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Yellow Crane Tower Empaquetatge d'Aiga

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Yellow Crane Tower Empaquetatge d'Aiga

Aquò es una aiga de sorga naturala producha per la Torre de la Grua Jauna. Lo dissenyaire utiliza lo metòde de dessenhament de caractèrs per rompre la frontièra entre tèxte e grafics, integrant la cultura de 3500 ans de Wuhan dins los tres caractèrs de la Torre de la Grua Jauna, tot renforçant la marca e lo contèxte urban. Lo disseny del tapon s'inspira de la grua que conduch l'immortal dins Nívol Blanc Grua Jauna, transmetent l'encant immortal de la Torre de la Grua Jauna.

The Recognition

About the A' Design Award de Bronze

Yellow Crane Tower Empaquetatge d'Aiga a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yellow Crane Tower Empaquetatge d'Aiga siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yellow Crane Tower Empaquetatge d'Aiga satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.