Miok Embalatge de Cervesa de Lach per Iris Fan

Lo dissènh Miok Embalatge de Cervesa de Lach per Iris Fan es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

Miok Embalatge de Cervesa de Lach

per Iris Fan

Client : Miok

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Miok Embalatge de Cervesa de Lach

Miok es un disseny d'embalatge per a una cervesa de lach venduda en canetas. La beguda combina lo lach doç e agre amb las bofigas de la cervesa, e conten de probiotics amb un nivèl d'alcòl bas. Lo concèpte del disseny es la mescla. A l'entorn de las letras flotantas de Miok, doas formas liquidas se fusionan dins una forma novèla. Lo lengatge visual es audaciós, dinamic e joiós. Lo logotip es l'element principal sus la caneta, atal la marca es aisida de reconéisser sul mercat. Cada caneta conten 375 mililitres. Lo sistèma d'embalatge inclutz de bóstias de regal, de bóstias d'expedicion e de bóstias portablas per la venda en linha e en botiga.

La Reconoissença

A prepaus del A' Design Award d'Argent

Miok Embalatge de Cervesa de Lach a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Miok Embalatge de Cervesa de Lach siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Miok Embalatge de Cervesa de Lach es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions e Embalatge: 375mL per can
Etiquetas: Mixing, Milk Beer, Packaging, Can, Miok
Tecnologia de Produccion: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Desaffo de Dissènh: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Recèrca: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiracion: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Durada del Projècte: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Flux Operacional: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Brevets: Copyrights belong to IBEA, 2021
Membres de l'Equipa: Iris Fan
Crèdits d'Imatges: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao