Shan Ling 3 Bóstia d'Embalatge per Shanghai Kuyekuye Technology Co., Ltd.

Lo dissènh Shan Ling 3 Bóstia d'Embalatge per Shanghai Kuyekuye Technology Co., Ltd. es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Shan Ling 3 Bóstia d'Embalatge

per Shanghai Kuyekuye Technology Co., Ltd.

Client : 361°kids

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

10,642

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Lo Concèpte

A prepaus de Shan Ling 3 Bóstia d'Embalatge

Shan Ling 3 es una bóstia d'embalatge en edicion limitada que conten sabatas, vestits e accessòris per un ensemble d'equipa esportiva. La forma triangulara se distinguís de las bóstias rectangularas comunas e permet que totes los articles se plaçan plats a l'interior. Una bóstia s'adapta a las talhas de sabatas de 31 a 43, e los vestits son rotlats per evitar los plecs pendant lo transpòrt. De materials respectuoses de l'environament son utilizats, e lo volum e lo pes reduches diminuisson l'usatge de materials e los costs logistics. Los grafismes s'inspiran de la calligrafia chinesa e de la legenda de la carpa que sauta la pòrta del dragon, en utilizant lo peis, la pòrta e l'aiga coma elements centrals.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Shan Ling 3 Bóstia d'Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Shan Ling 3 Bóstia d'Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Shan Ling 3 Bóstia d'Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions e Embalatge: Width 480 mm x Depth 540 mm x Height 115 mm
Etiquetas: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Tecnologia de Produccion: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Desaffo de Dissènh: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Recèrca: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiracion: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Durada del Projècte: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Flux Operacional: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Membres de l'Equipa: Creative Director: Xusong Wang
Designer: Xiao Dong