Sheletsee Cushion Embalatge Cosmetic by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
Sheletsee Cushion Embalatge Cosmetic
by Sheletsee
Client: Sheletsee
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Sheletsee Cushion Embalatge Cosmetic
Sheletsee Cushion es un dessenh d'embalatge creat per una seria de maquilhatge en coissin. Lo dessenh s'inspira de la textura lisa e de la lusor doça de la seda satin. Tres linhas fluidas sus lo cobercle lustrat evòcan la seda voletejanta e suggerisson un acabat sedós sus la pèl. Lo cobercle es fabricat en aluminium anodizat, mentre que la basa es produsida per moladatge per injeccion e sablatge per crear una textura contrastanta. La forma ovala plana s'adapta a la man e se dobrís a 120 grases per una preséncia relaxada. La boita exteriora utiliza una tecnica tradicionala d'aplicacion de teissut.
The Recognition
About the A' Design Award de Bronze
Sheletsee Cushion Embalatge Cosmetic a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Sheletsee Cushion Embalatge Cosmetic siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Sheletsee Cushion Embalatge Cosmetic satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
- Dimensions & Packaging
- product dimensions, 93.6 mm x 77 mm x 23.9 mm
- Tags
- packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
- Production Technology
- To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
- Design Challenge
- The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
- Research
- Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
- Inspiration
- The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
- Project Duration
- The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
- Operation Flow
- Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
- Team Members
- CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu
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