Moon and Chess Embalatge de Gâteau de Luna per Chen Di and Sun Sheng

Lo dissènh Moon and Chess Embalatge de Gâteau de Luna per Chen Di and Sun Sheng es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2024

Moon and Chess Embalatge de Gâteau de Luna

per Chen Di and Sun Sheng

Client : Jiangsu Huani Cultural and Creative Group Co., Ltd.

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

10,320

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Colors

Lo Concèpte

A prepaus de Moon and Chess Embalatge de Gâteau de Luna

Luna e Escacs es una bóstia de present de gâteaux de luna creada per la Fèsta de la Mieja-Tardor. L'embalatge combina motius de la pintura chinesa Suzhou Prospèra amb la cultura dels escacs. Lo blau es la color principala, complementada per l'irange, de linhas doças e de motius detalhats. La bóstia exteriora se desplega en taula, e la bóstia interiora se pausa dessús per servir lo tè. En virant lo dessús de la taula, apareis un damièr d'escacs, ont las pèças pòdon èsser plaçadas per una partida. De materials reciclables e un tractament impermeabla redusisson lo gaspilhatge. La bóstia mesura 30 per 20 per 5 centimètres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Moon and Chess Embalatge de Gâteau de Luna a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Moon and Chess Embalatge de Gâteau de Luna siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Moon and Chess Embalatge de Gâteau de Luna merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions e Embalatge: Length:30cm
Width:20cm
Height:5cm
Etiquetas: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Tecnologia de Produccion: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Desaffo de Dissènh: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Recèrca: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiracion: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Durada del Projècte: Time: 20230601-20230920
Address: Suzhou
Flux Operacional: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Brevets: none
Membres de l'Equipa: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Crèdits d'Imatges: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.