Tamausagi Tè embotelhat by Hisamichi Kasai

Tamausagi Tè embotelhat by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2024

Tamausagi Tè embotelhat

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award d'Argent Winner in Embalatge Category

34,205
Verified Award Winner
Verify Award Status for #157774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tamausagi Tè embotelhat

Tamausagi es un tè japonés embotelhat, alestit amb Uji Gyokuro, un tè elaborat segon lo metòde tradicional d'Uji, a Kyoto. La botelha a una forma simpla inspirada del wabi-sabi, l'estetica japonesa de la simplicitat. Lo simbòl es un lapin que guidèt lo dieu gardian d'Uji. La botelha representa una nuèch de luna amb de nívols fins, una referéncia al metòde Gyokuro que consistís a ombrar las fuèlhas de tè del solelh. Una decoracion daurada amb una textura rugosa e una lusor discreta i es aplicada. La botelha negra blòca la lutz e protegís lo tè. Una fenèstra circulara dins la boita revèla lo simbòl del lapin.

The Recognition

About the A' Design Award d'Argent

Tamausagi Tè embotelhat a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Tamausagi Tè embotelhat siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Tamausagi Tè embotelhat es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensions & Packaging: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tags: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Production Technology: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Design Challenge: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Research: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiration: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Project Duration: This brand was launched in Kyoto, Japan in September 2020.
Operation Flow: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patents: Trademark: 2023 Kyoto Tea Cooperative
Team Members: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.