T'aom Foncion Primària: Embalatge de Suc de Fruta by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
T'aom Foncion Primària: Embalatge de Suc de Fruta
Client: Binggrae
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About T'aom Foncion Primària: Embalatge de Suc de Fruta
Tèxt del Libre: T'aom es un dessenh d'embalatge creat per una marca de suc de fruta refrigerat fabricat solament amb ingredients naturals. Lo logo de la marca utiliza de cometas coma accent de color, e d'imatges de frutas frescas apareisson sus totes los produches per balhar a la gama un aspècte unificat. L'embalatge es concebut per reduire los rebuts. Un tap en bandeleta remplaça lo cobercle d'aluminí, e l'etiqueta ecologica se separa aisidament al contacte de l'aiga, çò que ajuda los consumidors dins lor demarcha de reciclatge. La gama T'aom compren de botelhas de suc, de bricòts de suc e de bastonets de gelat aromatizats a la fruta.
The Recognition
About the A' Design Award de Bronze
T'aom Foncion Primària: Embalatge de Suc de Fruta a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que T'aom Foncion Primària: Embalatge de Suc de Fruta siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. T'aom Foncion Primària: Embalatge de Suc de Fruta satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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