Satine Fresh Milk Embalatge de Lach by Pesign

Satine Fresh Milk Embalatge de Lach by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Satine Fresh Milk Embalatge de Lach

by Pesign

Client: Yili Group

A' Design Award de Bronze Winner in Embalatge Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Embalatge de Lach

Satine Fresh Milk es un disseny d'embalatge en edicion limitada per a un produch de lach fresc. Lo contenidor a la forma d'una boita de lach e es fabricat en plastic PE degradable. La forma grafica es basada sus un cap de dragon environat de nívols e flors de bon aür, que son de simbòls tradicionals de l'An Nòu. Un procès de burinatge inspirat per l'art tradicional de las fenèstras crea aqueste motiu delicat. Un còp lo lach consomat, l'embalatge pòt èsser reutilizat pels enfants coma sacoche de bona astre per de sucrariás, coma lampeta de nuèch o coma lanterna de fèsta. Aquestas opcions de reutilizacion reduson lo gaspilh e alongan la durada de vida de l'embalatge festiu.

The Recognition

About the A' Design Award de Bronze

Satine Fresh Milk Embalatge de Lach a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Satine Fresh Milk Embalatge de Lach siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Satine Fresh Milk Embalatge de Lach satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua