Heti Marca e Embalatge by Cansu Dagbagli Ferreira

Heti Marca e Embalatge by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Heti Marca e Embalatge

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Heti Marca e Embalatge

Heti, nomenat segon lo mot Dakota per Ostal, propausa de begudas qu'evocan l'esséncia de l'ostal amb de sabors naturals infusats, celebrant las plantas nativas d'America del Nòrd. Aquesta marca d'impacte social dedica una part de sas rendas al sosten de las comunitats tribals. Effortless Wisdom, lo concèpte de marca, presenta d'illustracions e de sabors d'estil natiu, amb un embalatge inspirat de la simetria geometrica de l'art Dakota, transmetent equilibri e armonia. Lo design intègra una paleta monocroma amb d'accentuacions de color, emfasizant la prigondor de l'art indígena dins un contèxt modèrne.

The Recognition

About the A' Design Award de Bronze

Heti Marca e Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Heti Marca e Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Heti Marca e Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery