Green Field Watchmen Embalatge de Ris per Peng Guozhi

Lo dissènh Green Field Watchmen Embalatge de Ris per Peng Guozhi es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2024

Green Field Watchmen Embalatge de Ris

per Peng Guozhi

Client : Peng Guozhi Strategic Packaging Studio

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Green Field Watchmen Embalatge de Ris

Lo design d'embalatge d'aquesta seria de ris ecologic s'enrasiga tanben dins de vistas estrategicas prigondas. Amb lo desvolopament rapid de l'economia chinesa, los consomidors en China prioritizan la seguretat e lo gost quand crompan de ris. En remarcant que las marcas de ris ecologic metián principalament l'accent sus la seguretat sens reconéisser la valor mai granda de la sabor, l'equipa nomenèt la marca Green Field Watchmen. L'equipa met en avant la proposicion de venda que lo ris ecologic es mai saborós, çò que se reflectís dins la creacion d'aquesta seria.

La Reconoissença

A prepaus del A' Design Award d'Argent

Green Field Watchmen Embalatge de Ris a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Green Field Watchmen Embalatge de Ris siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Green Field Watchmen Embalatge de Ris es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions e Embalatge: Width 245mm xDepth 90mm x Height 340mm
Etiquetas: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Tecnologia de Produccion: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Desaffo de Dissènh: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Recèrca: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiracion: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Durada del Projècte: October 2023,launched in Hangzhou, China.
Flux Operacional: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Membres de l'Equipa: Peng GuoZhi