Bedtime Story Embalatge de Chocolat de Botiga by Xi Yang

Bedtime Story Embalatge de Chocolat de Botiga by Xi Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2024

Bedtime Story Embalatge de Chocolat de Botiga

by Xi Yang

Client: Amovo

A' Design Award d'Argent Winner in Embalatge Category

41,305

Verified Award Winner

Verify Award Status for #159310

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Colors

The Design

About Bedtime Story Embalatge de Chocolat de Botiga

Aquò es una concepcion d'embalatge per una seria de chocolat gastronomic. Los grafismes sus la bòstia exteriora suggerisson l'experiéncia gustativa distinta de cada sabor de chocolat: que siá brillant, viu, o misteriós e singular. A la diferéncia de la màger part dels embalatges de chocolat que utilizan motius alimentaris intuitius coma elements visuals per representar lo gost del produch, aquesta seria transmet las associacions riças e los cambiaments emocionals apportats pel gost a travèrs de grafismes singulars amb un sens narratiu.

The Recognition

About the A' Design Award d'Argent

Bedtime Story Embalatge de Chocolat de Botiga a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Bedtime Story Embalatge de Chocolat de Botiga siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Bedtime Story Embalatge de Chocolat de Botiga es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release