Randle Aiga de Sòda by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2024

Randle Aiga de Sòda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Aiga de Sòda

La creativitat del design de l'embalatge representa de personas que gaudisson de musica amb d'auriculars. Lo produch apòrta un sentiment de mòda juvenila, de santat e de plaser. Correspond a la psicologia de consomacion dels gropes joves. L'aiga de sòda pòt equilibrar l'aciditat e l'alcalinitat del còs, en atesissent d'objectius de santat. Lo design del motiu superpausa los còses circulars e los caps dels personatges, en exprimissent l'equilibri. La creacion anglesa per Soda, amb la letra A que sostenís las autras tres letras, sembla un acte d'equilibri, çò qu'es interessant e transmet visualament lo concèpte d'equilibri acido-basic.

The Recognition

About the A' Design Award de Fèrre

Randle Aiga de Sòda a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Randle Aiga de Sòda siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Randle Aiga de Sòda merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang