7Up Destinations Venezuela Embalatge de Beguda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
7Up Destinations Venezuela Embalatge de Beguda
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #159595The Design
About 7Up Destinations Venezuela Embalatge de Beguda
Tèxte del Libre : 7Up Destinations Venezuela es una seria de cannetas de beguda en edicion limitada creadas pel mercat latino-american e venudas en Veneçuela. Las quatre cannetas representan quatre destinacions pintorescas e ben conegudas del país : Adicora, Los Roques, El Yaque e Canaima. Cada design mòstra la flòra e la fauna localas de Veneçuela. La fàcia de cada canneta garda lo verd classic de 7Up per una reconeissença aisida de la marca. L'endarrièr de cada canneta utiliza un blau aqua tropical coma fons per de grafismes inspirats pel viatge. L'objectiu es de bastir un ligam emocional amb los consomators.
The Recognition
About the A' Design Award de Bronze
7Up Destinations Venezuela Embalatge de Beguda a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que 7Up Destinations Venezuela Embalatge de Beguda siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. 7Up Destinations Venezuela Embalatge de Beguda satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
- Inspiration
- Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.
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