Doritos Solid Black 2023 Embalatge Alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2024
Doritos Solid Black 2023 Embalatge Alimentari
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award de Fèrre Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Embalatge Alimentari
Doritos Solid Black 2023 es un embalatge alimentari en edicion limitada creat per una iniciativa de la marca de collacions que sosten los innovators e los agents de cambiament negres. La seria anuala foguèt espandida en una plataforma de collaboracion que met en valor los artistas negres. L'òbra artistica foguèt realizada per Mz. Icar, un collectiu artistic interdisciplinari anonim compausat màger part de femnas negras. L'òbra foguèt puèi espandida en un sistèma complet d'identitat visuala, aplicant sa paleta e sos elements grafics a l'embalatge, a un kit per influenciaires e a de produits derivats. Lo kit pren la forma d'una piramida inspirada del triangle de la marca.
The Recognition
About the A' Design Award de Fèrre
Doritos Solid Black 2023 Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Doritos Solid Black 2023 Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Doritos Solid Black 2023 Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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