Lays Dungeons And Dragons Embalatge alimentari by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2024
Lays Dungeons And Dragons Embalatge alimentari
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award d'Argent Winner in Embalatge Category
- 34,173
- Verified Award Winner
- Verify Award Status for #159630
The Design
About Lays Dungeons And Dragons Embalatge alimentari
Lays Dungeons and Dragons es un design d'embalatge alimentari creat per una gamma de chips de patanas. L'embalatge foguèt lançat en ligason amb lo filme de 2023 Dungeons and Dragons, Honor Among Thieves, e foguèt acompanhat d'un kit per influencers. Lo design s'inspira de l'univèrs fantastic del filme. La figura centrala de la campanha es The Potato, un personatge que apareis dins lo filme e qu'es tanben una patana vertadièra. Lo tèma liga l'istòria a las patanas cultivadas dins mai de 100 bòrias dels Estats Units e del Canadà que provesisson las chips.
The Recognition
About the A' Design Award d'Argent
Lays Dungeons And Dragons Embalatge alimentari a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Lays Dungeons And Dragons Embalatge alimentari siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Lays Dungeons And Dragons Embalatge alimentari es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
