Chilled Milk Carton Cartró per Kazuo Fukushima and Haruka Takeuchi

Lo dissènh Chilled Milk Carton Cartró per Kazuo Fukushima and Haruka Takeuchi es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Chilled Milk Carton Cartró

per Kazuo Fukushima and Haruka Takeuchi

Client : Meiji China Investment Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

16,969

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Colors

Lo Concèpte

A prepaus de Chilled Milk Carton Cartró

Per competir dins lo mercat del lach de gama nauta de China, una tecnologia unica a creat un lach premium que visa las femnas d'edats 30-50, en mesclant de lach cru a 100 per cent amb una tecnologia de concentracion que preserva los nutrients per un sabor ric. Lo projècte redefinís l'embalatge del lach, en combinant innovacion e qualitat japonesa amb un gost luxós. Lo violet de l'embalatge simboliza la noblesa, valorizat pel blanc e l'aur per l'elegància e la qualitat, en rendant lo design distintament memorable.

La Reconoissença

A prepaus del A' Design Award de Bronze

Chilled Milk Carton Cartró a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Chilled Milk Carton Cartró siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Chilled Milk Carton Cartró satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensions e Embalatge: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etiquetas: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tecnologia de Produccion: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Desaffo de Dissènh: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Recèrca: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiracion: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Durada del Projècte: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Flux Operacional: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Brevets: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membres de l'Equipa: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Crèdits d'Imatges: Photographer: Zhu Jie