Atb Identitat de Marca per Chushan Design

Lo dissènh Atb Identitat de Marca per Chushan Design es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

Atb Identitat de Marca

per Chushan Design

Client : Shenzhen Chushan Design Culture Group Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de Atb Identitat de Marca

Atb es una identitat de marca creada per un fabricant de protector d'ecran, veire trempat e etuis protectors. Lo simbòl central es una figura minimala de gorilla que los contorns facials formant tanben la letra T, una referéncia a la tecnologia. La forma del gorilla suggerís fòrça e seguretat, mentre que l'espaci e los elements futuristes exprimisson lo caractèr tecnic de la marca. Lo logotipe es bastit sus de formas geometricas simplas. Doas figuras de gorilla pòdon èsser combinadas, e lors expressions pòdon variar, de sòrta que l'identitat s'adapta a mantunas mèdias e talhas.

La Reconoissença

A prepaus del A' Design Award de Bronze

Atb Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Atb Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Atb Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions e Embalatge: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Etiquetas: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Tecnologia de Produccion: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Desaffo de Dissènh: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Recèrca: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiracion: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Durada del Projècte: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Flux Operacional: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Membres de l'Equipa: Yin Peng
Li Linlin
Liu Xingyu
Crèdits d'Imatges: Chushan Design