China In The Classics Concepcion Grafica Promocionala per Zhou Haiwen, Che Shilong and Guo Cheng

Lo dissènh China In The Classics Concepcion Grafica Promocionala per Zhou Haiwen, Che Shilong and Guo Cheng es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2024

China In The Classics Concepcion Grafica Promocionala

per Zhou Haiwen, Che Shilong and Guo Cheng

Client : China Global Television Network Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Grafica

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Lo Concèpte

A prepaus de China In The Classics Concepcion Grafica Promocionala

La China dins los Classics es una concepcion grafica promocionala creada per un programa de television sus los classics ancians chineses. Los libres formam lo subjècte principal de la concepcion. Los libres ancians d'Orient e d'Occident son referenciats, incluses las lamas de bambó chinesas, los libres cordats, los rotles de pergamin e los libres cartonats. Aquestas formas son desconstruitas e reorganizadas en simples simbòls visuals. Los títols de dètz classics son combinats amb la calligrafia chinesa. La bóstia de present utiliza un papièr tactil especial. La concepcion ajuda las personas de diferentas culturas a comprene los libres e las istòrias chinesas.

La Reconoissença

A prepaus del A' Design Award de Bronze

China In The Classics Concepcion Grafica Promocionala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que China In The Classics Concepcion Grafica Promocionala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. China In The Classics Concepcion Grafica Promocionala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensions e Embalatge: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Etiquetas: China, Classics, Heritage, Culture, Creativity
Tecnologia de Produccion: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Desaffo de Dissènh: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Recèrca: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiracion: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Durada del Projècte: The project started in 2022 in China, and is still promoted and distributed.
Flux Operacional: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Membres de l'Equipa: Zhou Haiwen, Che Shilong, Guo Cheng
Crèdits d'Imatges: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng