Lo dissènh The Mulong Embalatge de Whisky per Tiago Russo and Katia Martins es un laureat autfo estimfo del prestigfo 2024 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.
AurEmbalatge· 2024
The Mulong Embalatge de Whisky
per Tiago Russo and Katia Martins
Client : The Craft Irish Whiskey Co.
Laureat del A' Design Award d'Aur dins la Categoria Embalatge
Laureat de Prèmi Verificat
Verificar l'Estat del Prèmi per #160078Lo Concèpte
A prepaus de The Mulong Embalatge de Whisky
Lo Mulong es un design d'embalatge per un whisky irlandés single malt. La botelha e sa bóstia de presentacion son inspiradas per l'An Chinés del Dragon de Fusta. Los elements en acajó fan referéncia a las barricas utilizadas pel whisky, mentre que las ornamentacions metallicas seguisson de motius chineses tradicionals. Lo cap de la botelha forma una silueta de temple, e cal virar lo tampon segon un esquèma definit per lo dobrir. Una clau amagada desverrolha la bóstia, ont de pòrtas, de particions lisantas e dos tiradors contenon los veires, los dessosgòts e los accessòris. Lo design crèa una revelacion lenta e una descobèrta graduala.
La Reconoissença
A prepaus del A' Design Award d'Aur
The Mulong Embalatge de Whisky a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que The Mulong Embalatge de Whisky siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Mulong Embalatge de Whisky crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
- Dimensions e Embalatge
- The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
- Etiquetas
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
- Tecnologia de Produccion
- Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
- Desaffo de Dissènh
- To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
- Recèrca
- There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
- Inspiracion
- Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
- Durada del Projècte
- Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
- Flux Operacional
- Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
- Membres de l'Equipa
- Tiago Russo
Katia Martins - Crèdits d'Imatges
- The Craft Irish Whiskey Co.
Patrocinat
Explorar mai luònh que Designers.org
Descobrfo de prodfo, de servicis e d'oportunitats de nòstres partenaris publicitaris.
Mai de descobèrtas
Concèptes aparentats
Explorar mai de concèptes premiats de la meteissa categoria, seleccionats pel merite.
