Extra Melty Upgrade Embalatge de Menta by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2024
Extra Melty Upgrade Embalatge de Menta
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Embalatge de Menta
L'equipa de concepcion s'es articulada entorn de l'idèa de nèu que se fon, simbolizant las proprietats anti-estrès del produch. Es estat demandat de conservar d'elements de marca reconoissibles coma lo lògo EXTRA e lo swoosh, doncas l'equipa de concepcion a transformat visualament lo swoosh en pista d'esquí per bastir una scèna ont lo personatge desenhat pòt s'amusar, fasent ecò al tèma. Es notable que lo fruch jòga mai qu'un ròtle d'indicacion de sabor, mas es tanben una vibanta planca de nèu, çò que completa la narracion. L'intencion es que lo moment de degustar las mentas apòrte una experiéncia similara a l'esquí dins la boca coma dins l'esperit dels consomators.
The Recognition
About the A' Design Award de Bronze
Extra Melty Upgrade Embalatge de Menta a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Extra Melty Upgrade Embalatge de Menta siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Extra Melty Upgrade Embalatge de Menta satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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