Cats in a Box Design de Comunicacion per Daniel da Hora

Lo dissènh Cats in a Box Design de Comunicacion per Daniel da Hora es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Fèrre dins la Categoria de Competfo Publicitat.

FèrrePublicitat· 2024

Cats in a Box Design de Comunicacion

per Daniel da Hora

Client : Adote Um Gatinho

Laureat del A' Design Award de Fèrre dins la Categoria Publicitat

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Lo Concèpte

A prepaus de Cats in a Box Design de Comunicacion

La campanha de l'equipa de design combinèt ingeniosament d'illustracions audaciosas amb una atmosfèra joiosa, amb l'objectiu de desmentir los mites sus la covid-19 e promòure l'adopcion de cats. Basada sus la recèrca, revelèt de preconceptes erronèats, menent a de messatges d'impacte e al desvolopament d'una linha de produits. A travèrs una aprochada de marketing vibrant e un basar caritatiu reüssit, la campanha non pas sols levèt de fons mas tanben questionèt las crenças societalas, favorisant una comunautat mai informada e compassiva.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Cats in a Box Design de Comunicacion a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Cats in a Box Design de Comunicacion siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Cats in a Box Design de Comunicacion merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions e Embalatge: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Etiquetas: Cat, Pets, Adoption, Illustration, Color
Tecnologia de Produccion: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Desaffo de Dissènh: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Recèrca: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiracion: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Durada del Projècte: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Membres de l'Equipa: Daniel da Hora
Crèdits d'Imatges: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.