Lo dissènh Guotai Longjiu Zuncang Embalatge de Baijiu per Ying Song Brand Design Shenzhen Co., Ltd es un laureat autfo estimfo del prestigfo 2024 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2024

Guotai Longjiu Zuncang Embalatge de Baijiu

per Ying Song Brand Design Shenzhen Co., Ltd

Client : Guizhou Guotai Liquor Group Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Guotai Longjiu Zuncang Embalatge de Baijiu

Guotai Longjiu Zuncang es un disseny d'embalatge per un baijiu chinés d'alta gama produch dins la region del riu Chishui. Lo motiu central daurat evòca lo riu Chishui traversant lo plateu de Yunnan-Guizhou e un dragon que se desplaça a travèrs de nívols. La botelha de ceramica es formada coma un sagèl imperial de jade e es tampada per un capèl de metal en naut. Lo brocat, un teissut tradicional chinés, forma l'etiqueta e evòca la tela de las vèstas imperialas de dragon. Las linhas de dragon dessenhadas a la man foguèron convertidas en donadas de punts per lo metièr de teisser. La botelha fa 90 per 90 per 215 millimètres.

La Reconoissença

A prepaus del A' Design Award de Bronze

Guotai Longjiu Zuncang Embalatge de Baijiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Guotai Longjiu Zuncang Embalatge de Baijiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Guotai Longjiu Zuncang Embalatge de Baijiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimensions e Embalatge: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Etiquetas: Chinese Baijiu packaging, packaging design
Tecnologia de Produccion: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Desaffo de Dissènh: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Recèrca: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiracion: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Durada del Projècte: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Flux Operacional: Bottle with metal cap from top
Membres de l'Equipa: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Crèdits d'Imatges: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,