Mahjong Lucky Coffee Embalatge de Cafè by Wenduan Su

Mahjong Lucky Coffee Embalatge de Cafè by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Mahjong Lucky Coffee Embalatge de Cafè

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Embalatge de Cafè

Mahjong Lucky Coffee es un disseny d'embalatge de cafè inspirat pel mahjong, un jòc tradicional chinés. Cada sac conten un mes de cafè, çò qu'es egal a doas mans de fitas de mahjong. Una man es arrengada coma una man ganhanta. La segonda man es acabada per l'acheptaire, perque cada porcion de cafè es tirada coma una fita e lo motiu demòra desconegut fins que la porcion siá dubèrta. De colors auda·ciosas d'irange e roge, ensemble amb una tipografia joveniva, s'adreiçan als joves consomators. Dos gostes son proposats. L'embalatge transforma un abitud vidal en un jòc.

The Recognition

About the A' Design Award de Bronze

Mahjong Lucky Coffee Embalatge de Cafè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mahjong Lucky Coffee Embalatge de Cafè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mahjong Lucky Coffee Embalatge de Cafè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.