Scarlet Servietas Igienicas per Masoud Najafi Amirkiasar

Lo dissènh Scarlet Servietas Igienicas per Masoud Najafi Amirkiasar es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Scarlet Servietas Igienicas

per Masoud Najafi Amirkiasar

Client : Scarlet

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

24,701

Laureat de Prèmi Verificat

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Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Scarlet Servietas Igienicas

Contrastant amb l'inconfort e las limitacions que las femnas experimentan durant lors periòdes, lo concèpte darrièr l'embalatge de las servietas igienicas Scarlet es estat inspirat per las idèas de libertat e d'alivament, qualitats que lo produit es concebut de provesir. La natura provesís un sentiment de patz e de libertat que la vida urbana modèrna manca sovent. Per captar aqueste alivament emocional, lo dessenh de l'embalatge tira son inspiracion dels paisatges naturals e utiliza de tecnicas doças d'aquarèla per exprimir aquestas sensacions. Lo resultat es un lengatge visual apaisant e poetic que s'alinha amb la promessa del produit de confort e de cura.

La Reconoissença

A prepaus del A' Design Award d'Argent

Scarlet Servietas Igienicas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Scarlet Servietas Igienicas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Scarlet Servietas Igienicas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions e Embalatge: Width 110 mm x Depth 80mm x Height 96 mm
Etiquetas: Sanitary Pad, Packaging, Design, watercolor, Landscape
Tecnologia de Produccion: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Desaffo de Dissènh: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Recèrca: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiracion: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Durada del Projècte: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Flux Operacional: This product is chosen by the buyer because of its pleasant and eye-catching design.
Membres de l'Equipa: Designer and Illustrator: Masoud Najafi
Crèdits d'Imatges: Illustrator: Masoud Najafi