Argent Embalatge · 2025
West Lake Beer Embalatge de Cervesa
by China Resources Snow Breweries
- A' Design Award d'Argent 2025 in Embalatge
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 28,322
- Verification code C9862E662D · Verify this award
Colors
About West Lake Beer Embalatge de Cervesa
West Lake Beer es un disseny d'embalatge per de cervesa embotelhada. Lo disseny s'inspira dels paisatges del Lac de l'Oèst a Hangzhou, en interpretant lo Pont Copat e los Tres Estanhs que Miralhan la Luna coma de simbòls visuals abstraches. La tipografia combina l'escritura sigilària amb l'estil calligrafic de la dinastia Song. La bóstia exteriora es acabada amb un estampatge daurat e un filme mat per una qualitat tactila doça. La botelha es facha de veire verd de nauta qualitat, que limita la lutz ultravioleta e ajuda a preservar la sabor de la cervesa. De torres de pèira representadas sus la botelha indican l'intensitat de cada sabor.
About the A' Design Award d'Argent
West Lake Beer Embalatge de Cervesa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que West Lake Beer Embalatge de Cervesa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. West Lake Beer Embalatge de Cervesa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensions & Packaging
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tags
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Production Technology
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Design Challenge
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Research
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspiration
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Project Duration
- The project was designed and developed in December 2022 in Beijing.
- Operation Flow
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
