Aur Embalatge · 2025
Flora Etiqueta de Botelha de Gin
by Ian Wallace
- A' Design Award d'Aur 2025 in Embalatge
- CLIENT: Flora
- Estimated Number of Design Views: 1,759,276
- Verification code 1BA1F7209A · Verify this award
Colors
About Flora Etiqueta de Botelha de Gin
Flora es un disseny d'etiqueta per un gin embotelhat produsit en Chile. Lo disseny s'inspira dels païsatges del nòrd e del sud del país, dempuèi las montanhas desèrticas fins als cèls de Patagònia. Los tons cauds evòcan las sortidas de solelh sus los desèrts del nòrd, mentre que los tons freds evòcan las nívols dels jorns freds de Patagònia. L'etiqueta es estampada sus papièr martelat texturat, e una fuèlha d'aur es aplicada sul logotip, lo solelh e las nívols. Un procès especial de decopatge dona sa forma a l'etiqueta, e un gaufratge marca lo panèl de descripcion. La botelha es tampada amb un tap de fusta.
About the A' Design Award d'Aur
Flora Etiqueta de Botelha de Gin a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Flora Etiqueta de Botelha de Gin siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Flora Etiqueta de Botelha de Gin crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
- Dimensions & Packaging
- The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
- Tags
- Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
- Production Technology
- The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
- Design Challenge
- The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
- Research
- The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
- Inspiration
- This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
- Project Duration
- The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
- Operation Flow
- The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
- Image Credits
- Images: Ian Wallace
