Lucky Bread Embalatge Alimentari by Antonia Skaraki

Lucky Bread Embalatge Alimentari by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2025

Lucky Bread Embalatge Alimentari

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award de Fèrre Winner in Embalatge Category

13,344

Verified Award Winner

Verify Award Status for #163794

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Colors

The Design

About Lucky Bread Embalatge Alimentari

Aqueste present corporatiu, un regal de vòts per l'annada nòva, unís tradicion e modernitat, en presentant un pan artesanau ornat de motius simbolics, creat per l'artisan Xompliastres de Marathos, Creta. Cada ornament encarna d'aspiracions pregondas talas coma la transformacion, la proteccion e la renaissença. Lo dessenh es un tribut a una forma d'art en via de desparicion, encapsulant l'eretat culturau e las esperanças collectivas dins un pan unic, ricament ornat, encastat dins una bóstia illustrada amb cura. Aqueste present servís a l'encòp de celebracion de l'artesania e de recipient pels vòts de prosperitat e de reüssida.

The Recognition

About the A' Design Award de Fèrre

Lucky Bread Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Lucky Bread Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Lucky Bread Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14