Xiao Liu 30th Anniversary Bóstia Regal per Ziqiong Li

Lo dissènh Xiao Liu 30th Anniversary Bóstia Regal per Ziqiong Li es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Xiao Liu 30th Anniversary Bóstia Regal

per Ziqiong Li

Client : ONE DESIGN Brand Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

25,799

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Lo Concèpte

A prepaus de Xiao Liu 30th Anniversary Bóstia Regal

Aquesta iniciativa es concebuda per una entitat que possedís mai de trenta punts de venda fisics dins l'aira metropolitana de Xi'an. Lo design de l'embalatge es delicadament entrelassat amb l'experiéncia del consomator. Integra amb art l'element tematic del temps per significar lo viatge temporal partejat de l'entrepresa e de sos clients, epitomizant las valors fondamentalas e la prosperitat de l'entitat. De mai, encapsula la resonància emocionala suscitada per la basa de consomators. Que lo temps fague pas flaïrir; que nòstre ligam siá eternal!

La Reconoissença

A prepaus del A' Design Award d'Argent

Xiao Liu 30th Anniversary Bóstia Regal a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Xiao Liu 30th Anniversary Bóstia Regal siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Xiao Liu 30th Anniversary Bóstia Regal es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Dimensions e Embalatge: 440mmx240mmx130mm
Etiquetas: 30th anniversary, gift-box design, years, company
Tecnologia de Produccion: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Recèrca: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspiracion: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Durada del Projècte: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Flux Operacional: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Membres de l'Equipa: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.