Stickman Identitat de Marca per Yitian Zeng

Lo dissènh Stickman Identitat de Marca per Yitian Zeng es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2025

Stickman Identitat de Marca

per Yitian Zeng

Client : Stickman

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Stickman Identitat de Marca

Stickman es una identitat de marca concebuda per un salon de tè a bombolhas a Kansas City. L'identitat repausa sus un personatge mascota amistós que representa las doas ofertas principalas de la botiga, lo tè a bombolhas e los espèts de casse-crostas. L'òbra grafica foguèt realizada amb illustracion numerica e dessenh vectorial, çò que permet d'escalar lo design sens pèrdre de netetat. Stickman aparéis sus las bandièras, una ensenha illuminada, los avantaus, las cortinas, las tassas, las palhetas e las saquetas de liurason, en metal, teissut e polipropilèn. L'intencion es d'ofrir un aspècte cald e inclusiu per de visitaires de totas las edats.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Stickman Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Stickman Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Stickman Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions e Embalatge: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Etiquetas: branding, shop, packaging design, illustration
Tecnologia de Produccion: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Desaffo de Dissènh: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Recèrca: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiracion: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Durada del Projècte: The project was done within 8 months and was launched officially in May 2024.
Flux Operacional: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Crèdits d'Imatges: Image: Yitian Zeng, 2024.