Colorful Zhangzhou Embalatge de Producte de Marca per Yangchao Wu

Lo dissènh Colorful Zhangzhou Embalatge de Producte de Marca per Yangchao Wu es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Colorful Zhangzhou Embalatge de Producte de Marca

per Yangchao Wu

Client : Yangchao Wu

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

24,550

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Colors

Lo Concèpte

A prepaus de Colorful Zhangzhou Embalatge de Producte de Marca

Colorful Zhangzhou es un sistèma d'embalatge e d'identitat creat per una marca de vila. Lo dessenh cobrís un sistèma d'identitat visuala, d'embalatges de present, un espaci d'experiéncia fisic e una plataforma en linha de servicis de vida. Lo roge e la flor de narcís son utilizats coma tèmas principals, en s'inspirant de l'istòria locala, dels costums e dels motius arquitecturals. De tèmas separats son desvolopats per de produits coma los pastisses de luna, lo tè e los sovenirs. Cada bóstia mesura 260 mm de largor, 260 mm de prigondor e 140 mm de nautor. D'estructuras d'embalatge innovairas melhoran la proteccion pendent lo transpòrt, e de materials duradisses son utilizats.

La Reconoissença

A prepaus del A' Design Award d'Argent

Colorful Zhangzhou Embalatge de Producte de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Colorful Zhangzhou Embalatge de Producte de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Colorful Zhangzhou Embalatge de Producte de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions e Embalatge: Width 260 mm x Depth 260 mm x Height 140 mm
Etiquetas: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Tecnologia de Produccion: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Desaffo de Dissènh: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Recèrca: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiracion: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Durada del Projècte: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Flux Operacional: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Membres de l'Equipa: Chief Designer: Yangchao Wu
Crèdits d'Imatges: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.