Lo dissènh Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl per Jie Zhang es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.
BronzeEmbalatge· 2025
Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl
per Jie Zhang
Client : Jie Zhang
Laureat del A' Design Award de Bronze dins la Categoria Embalatge
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A prepaus de Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl
Tèxte del Libre: Font d'Ondas Subtilas es un design d'embalatge per l'alcòl chinés Baijiu. La botelha en forma de gota d'aiga simboliza la transformacion del gran e de l'aiga en Baijiu al fial del temps e evòca lo long procès de fermentacion. La botelha es fabricada en ceramica cuèita a Jingdezhen e combinada amb de metal daurat, creant un contrast entre fòrça e doçor. De decalcs en relèu de nauta temperatura balhan a la susfàcia una textura tridimensionala. Lo tap s'inspira dels tocats dels ancians letrats savants. Una partida mejana mai larga e d'extremitats mai estrechas fan que la botelha se pòt tener e versar aisidament.
La Reconoissença
A prepaus del A' Design Award de Bronze
Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Source of Subtle Waves Foncion Primària: Embalatge d'Alcòl satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
- Dimensions e Embalatge
- product dimensions, 110 mm x 110 mm x 250 mm
- Etiquetas
- Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
- Tecnologia de Produccion
- This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
- Desaffo de Dissènh
- The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
- Recèrca
- The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
- Inspiracion
- This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
- Durada del Projècte
- This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
- Flux Operacional
- The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience. - Membres de l'Equipa
- Zhang Jie
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