Hong Lou Meng Dream Ten Embalatge de Licor per Chuan Zhang

Lo dissènh Hong Lou Meng Dream Ten Embalatge de Licor per Chuan Zhang es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2025

Hong Lou Meng Dream Ten Embalatge de Licor

per Chuan Zhang

Client : Chuan Zhang

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

10,546

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Colors

Lo Concèpte

A prepaus de Hong Lou Meng Dream Ten Embalatge de Licor

Hong Lou Meng Dream Ten es una concepcion d'embalatge de luxe per baijiu, un alcòl tradicional chinés. La siloeta de la botelha seguís la linha de teulat del Grand View Garden, un decòr del roman classic Lo Sòmi de la Cambra Roja. De motius en fuèlha de bananièr son disposats a l'entorn de la botelha en jaces, evocant de jupas plegadas. La botelha es facha en ceramica fina e acabada amb un trabalh d'esmalh cloisonné, un artisanat tradicional chinés. De colors contrastantas rendon la forma visualament clara. La forma facilita la preséncia e la dobertura, e un estiquetatge clar presenta las informacions sul produit.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Hong Lou Meng Dream Ten Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Hong Lou Meng Dream Ten Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Hong Lou Meng Dream Ten Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions e Embalatge: 150*300*115mm
Etiquetas: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Tecnologia de Produccion: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Desaffo de Dissènh: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Recèrca: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiracion: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Durada del Projècte: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Flux Operacional: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Membres de l'Equipa: Chuan Zhang