Zaku Naguwashi Series Sake Japonés per Yasushi Uemura

Lo dissènh Zaku Naguwashi Series Sake Japonés per Yasushi Uemura es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2025

Zaku Naguwashi Series Sake Japonés

per Yasushi Uemura

Client : Shimizu Seizaburo Shoten Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Zaku Naguwashi Series Sake Japonés

Aquò es un sake premium desvolopat specificament per los restaurants de luxe a l'estranger, amb l'objectiu d'èsser presentat sus las cartas de vins coma una de las opcions per l'acordatge amb los mets. Lo desafís del design èra de transmetre un sens distintiu de l'identitat japonesa. Lo design s'inspira de motius japoneses tradicionals coma lo shide, las bandaròlas sagratas de papièr utilizadas dins los santuaris per marcar las frontièras del divin, e l'origata, l'art ceremoniala de plegar lo papièr. Aquestes elements transmeton amb succès non solament lors formas fisicas mas tanben la spiritualitat mai pregonda e l'esséncia del pòble japonés.

La Reconoissença

A prepaus del A' Design Award d'Aur

Zaku Naguwashi Series Sake Japonés a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Zaku Naguwashi Series Sake Japonés siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Zaku Naguwashi Series Sake Japonés crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions e Embalatge: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Etiquetas: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Tecnologia de Produccion: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Desaffo de Dissènh: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Recèrca: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiracion: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Durada del Projècte: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Flux Operacional: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.