Fabrika Coffee Empacatge per Eugene Wysota and Helen Trophimova

Lo dissènh Fabrika Coffee Empacatge per Eugene Wysota and Helen Trophimova es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Fabrika Coffee Empacatge

per Eugene Wysota and Helen Trophimova

Client : Shokoladnitsa

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

33,217

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Colors

Lo Concèpte

A prepaus de Fabrika Coffee Empacatge

Lo tràit destacat de l'empacatge es la fenèstra decotada en forma de pales de molin de cafè del lògò. Aqueste element de design permet de veire los grans de cafè, oferent un efièch visual distintiu que met en valent la qualitat naturala del produch. La paleta de colors triada diferencia las mesclas de cafè e reforça l'atractiu de l'empacatge en raiòl. Lo plaçament del tèxte es concebut per provesir d'informacions claras e concisas sus lo nivèl de torrefaccion, las nòtas de sabor e l'origina, tot en mantenant una estetica neta e minimalista.

La Reconoissença

A prepaus del A' Design Award d'Argent

Fabrika Coffee Empacatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Fabrika Coffee Empacatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Fabrika Coffee Empacatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions e Embalatge: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Etiquetas: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Tecnologia de Produccion: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Desaffo de Dissènh: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Recèrca: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiracion: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Durada del Projècte: The project started in January 2022 in Moscow and was completed in May 2022
Flux Operacional: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Brevets: Trademark by Shokoladnitsa LLC.
Membres de l'Equipa: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Crèdits d'Imatges: mockups by Creatsy