Grandpa Gui Embalatge de Tè by Jinxin Liu

Grandpa Gui Embalatge de Tè by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Grandpa Gui Embalatge de Tè

by Jinxin Liu

Client: Grandpa Gui

A' Design Award de Bronze Winner in Embalatge Category

12,281
Verified Award Winner
Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui Embalatge de Tè

Grandpa Gui es un design d'embalatge de tè creat per una marca de tè de plantas. L'embalatge es fabricat en papièr especial mat, estampat amb colors Pantone e acabat amb gaufratge. D'illustracions de las plantas e de las flors contengudas dins lo tè son mostradas sus la superfícia. Una paleta de colors clarencas reflectís lo caractèr leugièr del produch. La estructura melhora la bóstia d'avion tradicionala e es combinada amb una forma d'enrotlament chinés tradicional. Aquel metòde d'enrotlament manten los costs de produccion bas e balha a l'embalatge un aspècte distintiu.

The Recognition

About the A' Design Award de Bronze

Grandpa Gui Embalatge de Tè a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Grandpa Gui Embalatge de Tè siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Grandpa Gui Embalatge de Tè satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu