Bronze Embalatge · 2025
Threegun Concepcion d'Embalatge
by E2W Studio
- A' Design Award de Bronze 2025 in Embalatge
- CLIENT: E2W Studio
- Estimated Number of Design Views: 11,154
- Verification code 4179EAA212 · Verify this award
Colors
About Threegun Concepcion d'Embalatge
Dempuèi sa creacion, Threegun a utilizat constantament lo roge, una color profondament enrasinada dins la tradicion chinesa, coma element essencial de son identitat visuala. La nuança roja es considerada coma un dels actius essencials que deu èsser mantengut dins lo sistèma visual de la marca. L'utilizacion sistematica de sistèmas de grasilha dins l'embalatge unifia la mesa en pagina. Quant al fons de l'embalatge, lo designer a integrat modernament lo caractèr Tres dins la concepcion del motiu. Aqueste motiu es devengut un actiu visual clau per Threegun, contunhant de jogar un ròtle significatiu dins lor concepcion visuala subseqüenta.
About the A' Design Award de Bronze
Threegun Concepcion d'Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Threegun Concepcion d'Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Threegun Concepcion d'Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- Dimensions & Packaging
- Width 58mm x Depth 134mm x Height 255mm
- Tags
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- Production Technology
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- Design Challenge
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- Research
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- Inspiration
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- Project Duration
- The project was completed in 2024.
- Operation Flow
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- Image Credits
- Floating Stop
