Foogo Concepcion d'Embalatge per Jiwon Jung

Lo dissènh Foogo Concepcion d'Embalatge per Jiwon Jung es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2025

Foogo Concepcion d'Embalatge

per Jiwon Jung

Client : Hongik University

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Foogo Concepcion d'Embalatge

Foogo es un concèpte d'embalatge inspirat dels camions de menjar coreans, que met en avant l'originalitat, la mobilitat e un dessenh ergonomic. En forma de mini camion de menjar, se distancia de l'embalatge convencional en bóstia per refletar l'esperit del menjar de carrièra corean. En incorporar divèrses tipes de camions—caravanas, furgonetas e remòrcs—captura lo charme dinamic de la cuina tradicionala coreana. Una ansa amovibla apòrta portabilitat e facilitat d'utilizacion. En mesclar elements tradicionals amb una presentacion modèrna, Foogo ofrís una experiéncia visuala immersiva e agís coma un pònt cultural, en compartir l'istòria e l'emocion del menjar corean.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Foogo Concepcion d'Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Foogo Concepcion d'Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Foogo Concepcion d'Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimensions e Embalatge: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Etiquetas: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Tecnologia de Produccion: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Desaffo de Dissènh: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Recèrca: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiracion: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Durada del Projècte: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Flux Operacional: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Brevets: This work is all original images not copyrighted.
Membres de l'Equipa: Design Director : Jiwon Jung
Crèdits d'Imatges: This work is all original images not copyrighted.