Indian Absinthe Licor Patrimonial by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2025
Indian Absinthe Licor Patrimonial
Client: Brandsthan
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Indian Absinthe Licor Patrimonial
L'Absenta Indiana es un tribut ausac als elixirs ancians e a l'art de la distillacion fina. Enrasinada dins la tradicion mas embolicada de mistèri, captiva amb una profonda complexitat erbacea. Enclausada dins una eleganta botelha verd esmeralda, encarna un esperit rebel ont lo mestièr immemorial encontra l'imaginacion sens limits. Cada gost revèla una sinfonia de botanicas, una fusion de sabors que demòra coma una legenda. Cada vessada evoca l'esséncia de rituals oblidats e l'emocion de la descobèrta, convidant-vos a explorar un mond ont lo patrimòni e l'innovacion se mesclant sens costura.
The Recognition
About the A' Design Award d'Aur
Indian Absinthe Licor Patrimonial a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Indian Absinthe Licor Patrimonial siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Indian Absinthe Licor Patrimonial crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Maharani Mahansar Indian Absinthe Royal Treasure Edition is a bold spirit honoring fine distillation. Infused with exotic botanicals and the essence of wormwood, it offers rich, herbal complexity with captivating depth. Encased in a collectors edition bottle, it embodies mystery, tradition, and craftsmanship. A tribute to ancient elixirs, this premium absinthe intrigues the senses and ignites the imagination, making every sip unforgettable.
- Dimensions & Packaging
- The bottle size is 120 mm x 70 mm x 220 mm
- Tags
- Maharani Mahansar, Indian Absinthe, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
- Production Technology
- The bottle is specially designed for Indian Absinthe, reflecting its bold and enigmatic character. The label is crafted from handmade textured paper, adding a rich, organic feel to the design. The main branding features elegant embossing, enhanced with luxurious gold foiling for a striking visual appeal. A meticulously crafted debossed pattern adds depth and refinement, creating a tactile experience that elevates the overall presentation. These elements come together to embody the essence of tradition, craftsmanship, and sophistication.
- Design Challenge
- The challenge in designing Indian Absinthe Royal Treasure Edition lay in capturing the essence of ancient distillation while creating a rare, collectible aesthetic. Achieving the perfect balance between the vintage distillery pot inspiration and the refined look of a perfume flask required extensive research and meticulous craftsmanship. Externally, sourcing handmade textured paper, executing precise embossing, gold foiling, and debossed botanical patterns while maintaining production feasibility posed complexities. These challenges were met through iterative prototyping, collaboration with skilled artisans, and fine-tuning production techniques to ensure a seamless fusion of heritage, luxury, and authenticity.
- Research
- The design research for Indian Absinthe Royal Treasure Edition focused on merging ancient distillation artistry with a rare, collectible aesthetic. Inspired by vintage distillery pots, the bottle evokes the charm of an old-world elixir while resembling an exclusive perfume flask. The research involved studying historical absinthe-making equipment, botanical engravings, and classic glass craftsmanship through sketches, digital modeling, and material experimentation. Key insights emphasized the intricate balance between embossed branding, gold foiling, and a debossed botanical pattern, enhancing both visual richness and tactile appeal. This approach ensures a timeless yet luxurious presentation, celebrating tradition with a contemporary edge.
- Inspiration
- Indian Absinthe is a bold tribute to the mystique of ancient elixirs and the artistry of fine distillation. Infused with the essence of tradition and the intrigue of the unknown, it captivates with its deep, herbal complexity. Housed in an elegant emerald-green bottle, Indian Absinthe embodies a rebellious spirit, where time-honored craft meets untamed imagination. Every sip unveils a dance of botanicals, an alchemy of flavors that lingers like a legend.
- Project Duration
- The project started in November 2024 in Jaipur and finished in December 2024 In Jaipur
- Operation Flow
- The Indian Absinthe Royal Treasure Edition packaging seamlessly blends elegance with functionality. The bottle is sealed with a handcrafted wooden cork, adorned with an embossed metal seal, ensuring authenticity and a premium feel. The label’s embossed branding and debossed patterns enhance its tactile appeal, while the handmade textured paper exudes craftsmanship. Designed for a refined unboxing experience, every detail reflects the mystique and heritage of this extraordinary spirit, making each reveal as captivating as the drink itself.
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