Lo dissènh Marlenka Embalatge per David Kantor es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2025

Marlenka Embalatge

per David Kantor

Client : Marlenka International s.r.o.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

18,016

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #170016

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Marlenka Embalatge

Lo redisseny de l'embalatge Marlenka se centra sus un disseny net e distintiu que assegura una fòrta preséncia en raion e una clara diferenciacion a travèrs la gama de produits. Lo sistèma d'embalatge es concebut per acomodar una varietat de pastissos e dessèrts a basa de mèl, en utilizant un abòrd estructurat per distingir las sabors, los formats e las talhas. L'estetica visuala premium aumenta l'atraccion del produit, mentre que los materials innovants e las tecnologias d'impression avançadas garantisson una qualitat excepcionala. Lo disseny refinat non solament melhora l'experiéncia del consomator mas tanben reforça l'identitat de marca de Marlenka e son posicionament sul mercat.

La Reconoissença

A prepaus del A' Design Award de Bronze

Marlenka Embalatge a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Marlenka Embalatge siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Marlenka Embalatge satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions e Embalatge: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etiquetas: marlenka, redesign, packaging,
Tecnologia de Produccion: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Desaffo de Dissènh: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Recèrca: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiracion: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Durada del Projècte: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Flux Operacional: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Membres de l'Equipa: David Kantor
Radek Vysocký
Vojtěch Halamíček
Crèdits d'Imatges: David Kantor
Petr Vaněk