Namuh Investment Rebranding Concepcion d'Identitat de Marca per LMNT Company

Lo dissènh Namuh Investment Rebranding Concepcion d'Identitat de Marca per LMNT Company es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Bronze dins la Categoria de Competfo Publicitat.

BronzePublicitat· 2025

Namuh Investment Rebranding Concepcion d'Identitat de Marca

per LMNT Company

Client : LMNT Company

Laureat del A' Design Award de Bronze dins la Categoria Publicitat

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Lo Concèpte

A prepaus de Namuh Investment Rebranding Concepcion d'Identitat de Marca

Lo Rebranding de Namuh Investment es una concepcion d'identitat de marca creada per una plataforma d'investiment destinada als Millennials e a la Generacion Z. Aquel rebranding fa passar la plataforma delà del simple negòci d'accions cap a un accompanhament del creissement personal a travèrs l'investiment. Un sistèma de concepcion basat sul motiu de la pòrta simboliza de novèlas oportunitats e s'aplica de manièra coerenta a travèrs totes los ponches de contacte amb la clientèla. D'illustracions imaginativas presentan l'investiment coma quicòm intuitiu e accessible. Lo concèpte Daily Shift encoratja a transformar las despensas vidianas en investiments orientats cap a l'avenidor.

La Reconoissença

A prepaus del A' Design Award de Bronze

Namuh Investment Rebranding Concepcion d'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Namuh Investment Rebranding Concepcion d'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Namuh Investment Rebranding Concepcion d'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions e Embalatge: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Etiquetas: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Tecnologia de Produccion: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Desaffo de Dissènh: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Recèrca: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiracion: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Durada del Projècte: Seoul, Republic of Korea
Flux Operacional: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Membres de l'Equipa: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Crèdits d'Imatges: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.