Menhao Tea Embalatge de Tè by Chushan Design

Menhao Tea Embalatge de Tè by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.

AurEmbalatge· 2025

Menhao Tea Embalatge de Tè

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award d'Aur Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #170869

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Colors

The Design

About Menhao Tea Embalatge de Tè

Menhao Tea es un sistèma d'embalatge per de tè, en forma d'estug de colleccion d'archius. Lo dessenh cartografia sièis categorias de tè sus un arbre filogenetic, amb las coordenadas d'origina, las cronologias d'elaboracion e las escalas de sabor. Cada capsula interiora indica las coordenadas geograficas, l'edat de l'arbre e los detalhs de tractament, en remplaçant los tèrmes vagues de tast per de valors mesurablas. L'estug es fach de papièr kraft lavable e se barra amb un cordon de coton, de manièra que la boita pòsca èsser reutilizada. Un estampatge de fuèlha de bronze e d'argent marca los motius de brancas de tè e los paramètres. Cada boita conten 66 saquets de 3,6 gramas.

The Recognition

About the A' Design Award d'Aur

Menhao Tea Embalatge de Tè a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Menhao Tea Embalatge de Tè siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Menhao Tea Embalatge de Tè crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.