Eternal Moon Embalatge de Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2025
Eternal Moon Embalatge de Mooncake
Client: Eternal Moon
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Eternal Moon Embalatge de Mooncake
Eternal Moon es una bóstia cadèl concebuda per als mooncakes. L'embalatge presenta lo tèma de la Mièg-Tardor dempuèi una perspectiva larga, daissant de caire las legendas tradicionalas per se concentrar sus l'eternitat de la luna e lo destin partejat de las gents. L'òbra grafica mòstra la luna dins uèch contèxtes: lo fuòc, las flors, las pèiras, los nívols, la mar, lo vent, las montanhas e la forèst. Son emplegats l'impression en color diretèl e lo timbratge a caud. La bóstia exteriora mesura 335 per 75 per 195 millimètres e conten de bóstias mai pichonas de mooncake de 70 per 70 per 35 millimètres.
The Recognition
About the A' Design Award de Bronze
Eternal Moon Embalatge de Mooncake a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Eternal Moon Embalatge de Mooncake siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Eternal Moon Embalatge de Mooncake satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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