Cny Design For The Year Of The Snake Embalatge de Lach per Mengniu Gaoke Fresh Dairy Products

Lo dissènh Cny Design For The Year Of The Snake Embalatge de Lach per Mengniu Gaoke Fresh Dairy Products es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Cny Design For The Year Of The Snake Embalatge de Lach

per Mengniu Gaoke Fresh Dairy Products

Client : Mengniu Gaoke Fresh Dairy Products

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Lo Concèpte

A prepaus de Cny Design For The Year Of The Snake Embalatge de Lach

Cny Design For The Year Of The Snake es una etiqueta d'embalatge de lach en edicion limitada creada per l'An Chinés de la Sèrp. L'etiqueta es facha d'un material BOPP transparent de dobla capa. La capa superiora mòstra un motiu geometric de sèrp que simboliza la bona astrada. Un canton triangular roge amb una bòrda relevada permet de desplegar la capa superiora, revelant de benediccions amagadas sus de tèmas coma l'amor, la riquesa, la carrièra e los examens. L'accion de desplegar transfòrma lo fach de beure de lach fresc en un pichon ritual. Un estampatge a caud localizat apond de prigondor visuala al design.

La Reconoissença

A prepaus del A' Design Award d'Argent

Cny Design For The Year Of The Snake Embalatge de Lach a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Cny Design For The Year Of The Snake Embalatge de Lach siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cny Design For The Year Of The Snake Embalatge de Lach es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimensions e Embalatge: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Etiquetas: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tecnologia de Produccion: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Desaffo de Dissènh: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Recèrca: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiracion: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Durada del Projècte: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Flux Operacional: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Membres de l'Equipa: Design Director: Li Huang
Designer:Shen Jia Ting
Crèdits d'Imatges: Mengniu Gaoke Fresh Dairy Products