Parsirang Productor d'Uòus by Mohsen Koofiani

Parsirang Productor d'Uòus by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Parsirang Productor d'Uòus

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Parsirang Productor d'Uòus

Dins l'estudi de design, lo designaire a volgut crear un embalatge amb una identitat fòrta. A dessenhiat una galina que pòrta un mocador per evocar una impression rurala e fresca. Lo gròc simbolizava los ròtles d'uòu e la calor del matin, mentre que lo roge apondava energia e autenticitat. La tipografia èra grassa e clara, assegurant una transmission rapida del messatge. Aprèp oras d'afinament, lo design final èra pas solament un embalatge; contava l'istòria d'una ferma campèstra e d'uòus frescs, transmetent fisança e qualitat als clients.

The Recognition

About the A' Design Award de Bronze

Parsirang Productor d'Uòus a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Parsirang Productor d'Uòus siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Parsirang Productor d'Uòus satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani