Planetarium Produits Culturals e Creatius per Alan Guo

Lo dissènh Planetarium Produits Culturals e Creatius per Alan Guo es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2025

Planetarium Produits Culturals e Creatius

per Alan Guo

Client : Beijing Planetarium

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

20,692

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Colors

Lo Concèpte

A prepaus de Planetarium Produits Culturals e Creatius

Aqueste tèrmos fa part d'una seria de produits mai larga qu'inclutz timbres, marcapaginas, bandes, bòrsas de tela e d'autres articles. Inspirats pels astronautas, los concèpts transmeton una sensacion d'ingraviditat e exploron la relacion entre l'umanitat e l'univèrs. D'una tassa tematica espaciala que levita fins a una bòrsa que presenta una man que ten la corda de vida d'un astronauta, cada produit incorpora una narracion imaginativa. La colleccion vòl espelhar la curiositat del public pel còsmos e promòure una perspectiva racionala e ponderada sus la plaça de l'umanitat dins d'aquò.

La Reconoissença

A prepaus del A' Design Award d'Argent

Planetarium Produits Culturals e Creatius a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Planetarium Produits Culturals e Creatius siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Planetarium Produits Culturals e Creatius es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions e Embalatge: 25*40cm Inflatable bag, Screen printing
Etiquetas: Planetarium, Cultural and Creative Merchandise, Universe
Tecnologia de Produccion: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Desaffo de Dissènh: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Recèrca: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiracion: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Durada del Projècte: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Flux Operacional: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.