Lo dissènh Sui Li Embalatge de Baijiu Chinés per Zhejiang Firstdot es un laureat autfo estimfo del prestigfo 2025 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.
ArgentEmbalatge· 2025
Sui Li Embalatge de Baijiu Chinés
Client : Anhui Golden Seed Winery Co., Ltd.
Laureat del A' Design Award d'Argent dins la Categoria Embalatge
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A prepaus de Sui Li Embalatge de Baijiu Chinés
Sui Li es un design d'embalatge per de baijiu chinés. La botelha es facha de veire de borosilicat naut, causit per sa claretat e sa resisténcia a la corrosion, per que la color del licor demòre visibla. Una etiqueta en forma de grana, daurada, es producha amb una impression per transferiment metallic per un efièch tridimensional. Una textura de venas de grana sus la superfícia de la botelha apond una qualitat tactila. La bóstia de present utiliza de carton argentat amb de contorns de riu blancs imprimits en serigrafia, afinats amb un tractament UV. Lo daurat, lo negre e lo blanc forman un contraste clar. L'imatjariá de la grana fa referéncia a la creissença e a l'origina naturala de la beguda.
La Reconoissença
A prepaus del A' Design Award d'Argent
Sui Li Embalatge de Baijiu Chinés a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Sui Li Embalatge de Baijiu Chinés siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Sui Li Embalatge de Baijiu Chinés es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- Dimensions e Embalatge
- 85*85*176
- Etiquetas
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- Tecnologia de Produccion
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - Desaffo de Dissènh
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- Recèrca
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- Inspiracion
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- Durada del Projècte
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- Flux Operacional
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes. - Membres de l'Equipa
- Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou
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