Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá by Hong Jia Min

Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2025

Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá

Tèxte del Libre: Ruyi Dim Dong es una identitat de marca per una panadariá. La concepcion religa las tradicions ancianas de pastissariá amb la fabricacion de pan europenca. Lo logotip se basa sus dos motius orientals, lo rotle desenrotlat e la bóstia de present partialament dubèrta. Lo trach dièstre del caractèr Ru deven un rotle de seda, signe de patrimòni. Lo caractèr Yi pèrd son radical esquèrre, daissant lo compausant Li, que semblança a un present que se dubrís. Un motiu d'agulha de pin apareis suls sagèls e las bendas ventralas, estampats sus materials durables. Las bóstias de present presentan las pastissarias coma sovenirs culturals de la vila.

The Recognition

About the A' Design Award de Fèrre

Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Ruyi Dim Dong Foncion Principala: Identitat de Marca de Panadariá merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min