Xi Feng Jiu Tian Qi Embalatge de Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Embalatge de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2026

Xi Feng Jiu Tian Qi Embalatge de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Embalatge de Baijiu

Xi Feng Jiu Tian Qi es un disseny d'embalatge per un baijiu chinés de primièra qualitat. La botelha es facha de cristal local, electroplacada d'aur e acabada amb de motius gravats al laser. Lo tap es fach d'aliatge d'alumini e ornat de talhas de diamant en cristal. La forma del tap s'inspira de la corona de fènix portada per las nòvias dins la China anciana. La bóstia de present es facha d'acrilic e a una forma distinctiva. Lo cobercèl se lèva coma un ridèl e revèla progressivament la botelha. Aqueste movement remembra lo levament del vel roge dins los maridatges tradicionals chineses.

The Recognition

About the A' Design Award de Bronze

Xi Feng Jiu Tian Qi Embalatge de Baijiu a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Xi Feng Jiu Tian Qi Embalatge de Baijiu siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Xi Feng Jiu Tian Qi Embalatge de Baijiu satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan