Guojiao 1573 Embalatge de Baijiu by Wen Liu

Guojiao 1573 Embalatge de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2026

Guojiao 1573 Embalatge de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Guojiao 1573 Embalatge de Baijiu

Guojiao 1573 es un disseny d'embalatge en edicion limitada per un baijiu chinés de gamma nauta. Lo disseny s'inspira del loong, una figura de bon astre dins la cultura chinesa. Un escultat tridimensional presenta lo loong sus la botelha e sus l'embalatge exterior, e de parts de la figura demòran amagadas dins las formas. La botelha es fabricada amb una tecnica ceramica anciana de cuècha al forn e es modelada a la man. L'embalatge mesura 205 per 170 per 295 millimètres. La forma calma e rafinada convida lo consumidor a explorar e dobrir l'embalatge.

The Recognition

About the A' Design Award d'Argent

Guojiao 1573 Embalatge de Baijiu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Guojiao 1573 Embalatge de Baijiu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Guojiao 1573 Embalatge de Baijiu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li